Green & Co Case Study

"Game-changing technology that's given us complete confidence in our service"

Green & Company Estate Agents
Sutton Coldfield, West Midlands

Record Instruction Month

24/7

Response

Zero Missed Enquiries

Significant

ROI

  • 4 branches across West Midlands

  • Mixed sales & lettings operation

  • Independent family-owned agency

  • Competing against online agents and larger chains

THE CHALLENGE

Three Critical Problems Every Growing Agency Faces

Weekend Enquiry Loss

Portal notifications flooding in Saturday and Sunday. Team unavailable outside office hours. Leads going to faster-responding competitors by Monday morning.

Appraisals Disappearing

Strong initial interest after valuations, then silence. After 6-8 weeks, vendors forget which agent was which and instruct competitors who stayed in touch.

Lettings Team Overwhelmed

25-40 enquiries per property. Hours spent asking the same qualification questions. Team working evenings just to keep up with volume.

THE SOLUTION

What Green & Co Implemented

24/7 Intelligent Response

Instant professional response across phone, email, chat, WhatsApp, and all portals - regardless of time or day.

Smart Lead Nurture

Automated personalized follow-up sequences keeping vendors engaged for 6-12 months until they're ready to instruct.

Lettings Lead Qualification

AI handles initial qualification automatically, delivering prioritized shortlist of 3-4 qualified applicants instead of 25+ raw enquiries.

THE RESULTS

What Happened in First 90 Days

Record Instruction Month

Green & Co achieved their best instruction month ever within the first 30 days of implementation.

True 24/7 Operation

Zero weekend enquiries missed. Every prospect gets professional response in under 60 seconds, any time, any day.

340% Weekend Conversion Increase

Instant response and intelligent qualification transformed weekend lead conversion rates.

Team Working Normal Hours

Lettings coordinators get prioritized summaries each morning instead of drowning in evening qualification calls.

Significant Return on Investment

Measurable impact on revenue, time savings, and competitive positioning within first quarter.

"At the beginning of 2025, we embarked on a journey to implement AI across our business, addressing some of the key challenges all estate agents face in terms of customer engagement, business retention and operational efficiency. We appointed the AI team, led by Seth Ward, a highly experienced technology consultant based in the Midlands and a pioneer in AI service development.

The AI Team has turned us into a true 24-7 business, which is what today's market needs. We have never been better engaged with our customers. Our processes have been streamlined and most important of all, our return on investment has been significant.

As senior management, we are simply too busy to manage our business AI transition ourselves. You need a trusted partner and I highly recommend you start your AI journey and contact the AI team, just like we did, for an initial exploratory meeting at your offices."

— Director, Green & Company Estate Agents, Sutton Coldfield

Why It Worked

People-First Implementation

Seth Ward and the YEAA team spent time understanding Green & Co's actual workflows, brand voice, and local knowledge before deploying anything.

True Partnership

"As senior management, we are simply too busy to manage our business AI transition ourselves. You need a trusted partner."

Customized, Not Generic

80% proven platform + 20% customized to Green & Co's specific CRM (Reapit), processes, and requirements.

Get Results Like

Green & Co

Book a 15-minute free consultation with Seth Ward

See exactly how YEAA can work for your agency. No pushy sales - just honest conversation about your challenges and how we can help.

Office: 2 St Philip's Place, Birmingham, B3 2RB

Site: yeaa.co